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About Nature-based Tourism

“All tourism rests upon a bed of natural resources”—unknown author


Tourism History

Babylonia—Gardens & rest houses were built to accommodate the upper-class traveler.

Roman Empire—The Romans traveled to see the famous temples of Greece and Egyptian pyramids. They made regular visits to seaside resorts and areas with medicinal baths.

Medieval Times—One of the first tour guides was issued which described the regions through which the Crusaders & others would travel and also detailed the types of inns to be found along these roads. Famous wanderers such as Marco Polo provided entertaining accounts of their widespread journeys which served to increase interest in travel.

18th Century—In England, seaside resorts for sea-bathing and spas built around natural springs for medicinal cures were popular. In North America, botanists and others traveled extensively in order to catalog & describe the natural resources of that continent. Their accounts became some of the first that focused on nature for itself.

19th Century—One of the first travel agents arranged private scenic tours of Norway for the upper class. Another arranged scenic rail tours across Great Britain and later the world, while yet another began advertising for steamboat excursions in England’s coastal and inland waters. Great explorers such as Stanley & Livingston, Darwin, & others captured the world’s attention with their reports which lead to wealthy European aristocrats participating in safaris on many continents. In America the federal government sponsored numerous explorations of newly-acquired territory that included the use of narrative journals, the collection of specimens, and paintings. The U.S. would also establish the world’s first national parks.

20th Century—The invention of the airplane, bus, & car and the development of major interstate highways in America led to increased pleasure travel by large numbers of people while computers and the internet led to improved travel-planning. The proliferation of new parks & refuges, the rise of conservation organizations, the ecology movement, television nature documentaries, and the wide-spread publication of field guides, nature stories & nature magazines resulted in greater interest in nature-based tourism. Increasingly crowded cities and hectic work schedules made rural, seaside, and wilderness areas more attractive as a vacation destination. 

Current—Areas virtually unexplored decades ago are today successful tourist destinations. Tourism is viewed as an economic and social force of major proportions. A wide assortment of guide books is available for specialty travel. Highly popular is travel for the purpose of experiencing adventures in exotic places & participating in challenging outdoor activities.  The elderhostel programs that combine classroom lectures & field trips in famous natural, historical, & cultural sites continue their appeal to older individuals. Special-interest group travel is an important segment of the industry (i.e., farm-tours, bird-watching, fall foliage, nature study, photography, safaris, skin-diving)

Tourism Components & Definitions

Basic Tourism Groups—There are 4 types that participate in and are affected by the tourism industry:

  1. the tourist
  2. the business providing tourist goods and services
  3. the government of the host community/area
  4. the host community.

Tourism Categories—ethnic; cultural, historical, environmental, recreational, & business

Environmental Category—This can be called eco-tourism or nature-based tourism. It includes experiencing nature on various levels: simple adventures, learning about & appreciating man-nature-land relationships, and “getting back to nature”. This is geographic in nature with draws to remote areas. Although the emphasis is on natural & environmental attractions, it is often connected with the other tourism categories. At its best it is a low-impact form of tourism that provides unique regional experiences. This can take place by the use of outdoor activities, museums, and classroom lectures & shows.

Natural Resources in Tourism Supply & Demand

Natural areas, particularly those with unique features, have always drawn visitors. However, certain combinations of Natural Resource Factors create an environment that is likely to increase tourism.

  1. The nature of the natural resources—The overall landscape, natural vegetative cover, & the extent of beach areas are critical elements in attracting people. Fortunately, there is no universal tourist and so every location has something to offer that would be appealing. It is the varying natural areas that make each place unique.
  2. The level of scenic beauty—The general rule is that the closer any type of site (cultural, recreational, etc.) is to a metropolitan area, then the more likely it is that it will be visited just because it is close to an individual.  However, an area of superb natural beauty & quality that is somewhat distant can overcome that rule, and draw large numbers of people if access is not overly difficult. People are more likely to expend an effort to experience a great natural area than any other category of interest.
  3. The quality of the natural resources—The entire area must be carefully protected during planning, construction, & maintenance of a developed site in order to sustain tourism demand and for continued satisfaction of the visitor. This is particularly true for those sites that are largely “wild areas” and depend on this unspoiled image for their attractiveness.

Benefits of Tourism

Personal Value

* Millions of people regard their travel-days as some of the most important days in their lives. These are the special days they have saved for and dreamed about.

* The pleasure trip becomes a form of reducing tension and is therefore vital during times of personal stress and national crisis.

* Visiting natural areas provides opportunities for private contemplation (“getting centered”) and multiple unique experiences that are unattainable elsewhere.

Increased Knowledge & Concern

* Improved knowledge of other people, areas, and natural resources will always lead to a greater understanding of and concern for these people, areas, and natural resources.

* Travel is a means of raising the level of human experience and achievements in areas such as education, research, and artistic activity.

Economic Benefits

* Every country now views tourism as an important factor in national prosperity.

* It has been said that each dollar invested in the tourism industry creates more jobs than each dollar invested in an automobile factory.

*Reports show that the tourism dollar is shared by over seventy distinguishable types of enterprises in just two rounds of spending.

* Tourism is characterized by the existence of a large number of very small businesses that support & are supplementary to the industry. As tourism flourishes so do they. Plus, not only does the tourist contribute financially to a specific area through direct expenses, but there is a multiplier effect as those tourist dollars are spent on other indirect expenses related to the trip. The dollars from tourism quickly filter down to a broad cross-section of the population so that the entire community shares the benefits of tourism.

Promotion & Protection of Natural & Cultural Areas

* The creation & preservation of wildlife sanctuaries and parks as well as national monuments and other cultural resources are often encouraged when tourism begins to be a force in the society.

* Nature-based tourism provides unique, regional experiences that create an awareness of the special value of the natural areas visited.

* When properly managed, nature-based tourism is a way of offering low-impact experiences that bring unending benefits to tourist & ultimately to the resource itself through efforts to preserve its quality.

Tourism Codes & Quotes

Natural Resources

“Tourism is one of the world’s greatest and most significant social and economic forces. It is much more than the earning of foreign exchange—Governmental and business policymakers and leaders who have ignored the loftier benefits that tourism can bring and only thought of the immediate profits, may now be looking at the degradation of their human and natural resources.”   Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”

“Tourism is very sensitive to the quality of recreational use of natural resources, and unless high standards are maintained, a depreciation of demand will invariably result. Thus, ecological and environmental considerations are vital.” Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”

“Another basic concept is that there must be harmonious relationships between the various elements of the travel plan, the local environment, and infrastructure.”   Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”

“Tourism development must be guided by carefully planned policy, international in concept and interdisciplinary in its creation. A sound development policy can have the happy result of a growing tourist business and the preservation of the natural and cultural resources which attracted the visitors in the first place.”   Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”

“The truthful representation of an area is fundamental—it becomes important that the image should not be tailored, recast, or altered to suit what is deemed to be the tastes of the travelers or their alleged preferences.” Alan Field, past member Canadian Government Office of Tourism

Social Goals

“We must endeavor to maintain tourism at the highest cultural and spiritual levels. We must organize tourism so that it is not only a good business, but an opportunity to create a more cultivated and peaceful world.” Arthur Haulot, Past President of World Trade Organization

“We must, then, deserve this confidence they (travelers) place in us by allowing us to arrange these special days for them, with the greatest respect for the tourist values of our world, and that much respect for the traveler himself.” Arthur Haulot, Past President of World Trade Organization

Cooperative Foundations

“The cooperation of all elements of the broad tourism destinations can increase the likelihood of receiving more tourist business”  Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”

“Tourism is a vast and complicated industry. Every phase and every area of a country are directly concerned with this business and should be involved with its successful development.” Robert McIntosh & Shashikant Gupta, authors “Tourism Principles, Practices, Philosophies”


Brasstown Bald.  Photo by Richard T. Bryant. Email richard_t_bryant@mindspring.com. The Chattahoochee River.  Photo by Richard T. Bryant. Email richard_t_bryant@mindspring.com. Sapelo Island. Photo by Richard T. Bryant. Email richard_t_bryant@mindspring.com.